domingo, 24 de marzo de 2013

Expedia finds your travel style

Expedia carried out a study that evaluated 40.000 trips to determine categories of passengers according to the habits of those based on the use of Social Media and Technology

If you want to know which correspond, then answer the questions and follow the flow diagram of computer graphics that were created on Expedia.
At the end of the study they identified eight categories of travelers: 
  1. Techie
  2. Elitist
  3. Neo Nomad 
  4. Social Butterfly
  5. Constrained 
  6. Passenger Pro 
  7. Sunset Explorer
  8. Pragmatic firm   
Here you have the flow diagram, I think that this is an interesting test to do and know which type of passenger are you!! 

Do you want to know that?

Try it and tell us your answer :) 

 

sábado, 23 de marzo de 2013

Travel experiences




Launch of Trip4real is the first start-up collaborative online platform in Spain addressed to worldwide travellers. 

This web was created by a group of young enterprising from Barcelona, being the first collaborative consumption web in Spain. It is an international web on everybody can participate. The locals can explain their experiences and favourite activities in each destination, given to the users the opportunity of live real experiences by the hand of local people. 


Designed for a new generation of travelers who are leaving the established circuits, it is a market place of travel experiences. This website offers an economic reward to anyone who wants to collaborate with it, whether professional or not. Thus, the locals are offered to share their experiences and favorite activities, which represent the true essence of a trip, the best souvenir for the XXI century traveler

This new platform is launched with plan offerings in the two main cities of the country, Barcelona and Madrid, but with the intention of expanding the range of activities and destinations.

What do you think about this new kind of websites?

Would you like to participate?

Post your comments!


Source: La Vanguardia 15th March 2013

viernes, 22 de marzo de 2013

Factors affecting tourism and especially the travel websites



Economic changes: 

In recent years has increased the level of profitability and free time of people so people travel more and they’re buying more trips through travel agents and internet. Although currently there is a crisis in many countries, people have not stopped traveling. Price competition makes consumers opt for buying their trip in one place or another. For example, in recent years the travel webs have increased their sales and revenues. This was a consequence of showing more affordable prices for the public. A disadvantage of these sites is there is no a person who speaks with the consumer and can sometimes create a distrust that makes the customer buy their trips in travel agents.

Developments in technology:  

The evolution of computer technology has contributed to the growth in demand for internet because it is easier to buy online travel than ten years ago. This demand has increased both domestically and internationally. 
The Internet can be used by anyone, therefore reaching a much larger audience.


Product development and innovation: 


The development of seaside resorts, package holidays, long-haul destinations and all weather attractions have all been introduced to meet growing demand for travel and tourism products and services. In the market for travel websites can be a wide variety of competition because sometimes some travel sites can specialize in one type of customer and compete only with companies who are responsible for the same. On the other hand, there are other travel sites for example only compete on sales of airline tickets or hotels. In this part price competition between these companies has grown. Innovation makes the travel websites have to go changing every day their offers both travel as flights or hotels.


Changing consumer needs, expectations and fashions

Through the TV and other mass media, people are looking for more Opportunities to travel, especially in the overseas. In recent years travel advertising has increased and consumers have made ​​the need to travel and are comfortable. For example booking has made ​​a video to show you the best hotels for every type of traveler such as family, friends group or an executive. Its purpose is to show that the prices of the hotels that they have are the best for each type. Here you have the example of booking's advertising
 

 


 


 

miércoles, 20 de marzo de 2013

22@ district for Booking.com

The 22@ district, more specifically in the number 189, Diagonal Avenue, of the neighborhood of Poble Nou,  is where the Dutch multinational Booking.com will install its new headquarters in Barcelona.

Specializing in hotel and accommodation bookings over the Internet, Booking.com currently based in Amsterdam, Berlin, Lille and Cambridge.

Opening will be held in the month of April, will occupy a 3,000 square meter center and create a total of 250 jobs.

The Minister Felip Puig in an interview on Catalunya Radio said that "Barcelona and Catalunya are a magnet and people rely on them to generate wealth"

Booking.com already implanted in Barcelona in 2004 with a subsidiary and has now grown to include more than a hundred employees and offices in Barcelona, Madrid, Malaga and the Canary Islands.

Invest in Catalonia is the area of ​​investment promotion and attraction of the city and aims to restore the activity of the old city through, among other improvements, job recovery. So, have supported this new project.


In addition to the above, the team will be multilingual and offer worldwide service 24 hours a day, good way to improve strategy.

It is rare, in times of crisis, to announce the opening of new companies and the growth of other, so for our city, Barcelona, is excellent news.